Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends.
Stock markets seem to move arbitrarily. The average tenure of a CMO is getting shorter and shorter; accounts are put into review seemingly as exercise. Brands can be buried by a PR scandal or immortalized serendipitously overnight as a result of the entrenched culture of social media.