Strand Scores in Biotech

BOSTON Groton Biosystems has tapped Strand Marketing for advertising and marketing services.

“Strand was selected because of our high-tech experience and because of a relationship I had with the CEO from a previous account,” said agency principal David Strand.

The budget for the Newburyport, Mass., independent agency has not been finalized, but will likely be in the low- to mid-six figures, he said.

Strand is tasked with promoting the client’s new GPA 100 Protein Analyzer, a product used in drug research. The shop in coming weeks will launch a new Web site for the client and is also producing a corporate brochure. Advertising, public relations and sales support will also be in the mix.

“This is a significant account win for Strand because it is in an industry we feel has great potential for us,” said Strand, who holds a B.S. in health sciences from Springfield College.