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Stowe Mountain Resort tapped McCarthy Mambro Bertino last week for its advertising account as rival Loon Mountain Resort unveiled a TV campaign created by former Stowe agency Nail.
Stowe selected MMB of Boston following a review of undisclosed shops. Work was previously handled by Patterson Communications, a small shop in Montreal, which had recently supplanted Providence, R.I.-based Nail on the account.
Mike Colbourn, vp, director of sales and communications for the resort in Stowe, Vt., said MMB’s creative prowess and “aggressive attitude” were key factors in the shop’s winning the business.
Colbourn declined to disclose spending, though Stowe’s annual measured media output has been less than $1 million in recent years, according to CMR.
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