CLEVELAND – Stouffer Foods Corp. will launch a national rebate program during the next couple of months to promote its Lean Cuisine brand. The ‘Change for Great Taste,’ promotion offers consumers a 25-cent rebate for every Lean Cusine entree or Lean Cuisine French bread pizza purchase, up to a maximum of $10. Tatham Euro RSCG, Chicago, handles. Separately, Stouffer will expand its HomeStyle entrees with the national rollout of Fish Filet with Macaroni & Cheese.
Copyright Adweek L.P. (1993)
