Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The event, in case you missed it, was called the Zonhoven Open. It took place in Belgium last March, and it witnessed 18-year-old Mats Valk do something remarkable. The lanky teen picked up a color-scrambled Rubik's Cube, whirred it around in his fingers and slammed it down—solved—in 5.55 seconds. It was a world's record—and still is.
The doe-eyed Valk is too young and on the wrong continent to remember it, but the feat he performed in a few moments was one that, two generations ago, perplexed much of America for months.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in