The Story Behind Dentsu's Lurid Lawsuit

NEW YORK For Dentsu, a below-the-radar agency that traditionally attracts little attention in the media, last week was a whopper. After former group creative director Steve Biegel filed a lurid sexual harassment and discrimination suit against the Japanese company’s top North American exec, Toyo Shigeta, tabloid headlines appeared everywhere. The plaintiff alleged he was forced to visit a brothel and engage in what he considered other inappropriate activities—like going to a Japanese bathhouse—while on company outings and was fired when he complained.

By week’s end, it became known that Biegel had a draft of the suit ready for nearly a...

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