Stories you’ll find in this week’s print edition of Adweek New England

New Pad
Budweiser “Frogs” originators Dave Swaine and Mike Smith are Arnold’s latest high-profile creative hires.

Screen Gems
Digitas Turns On ‘Fun’ for Best Buy
New installments of Digitas’ lighthearted online campaign for home-electronics retailer Best Buy feature a cartoon figure who re-enacts scenes from well-known films ranging from Psycho to Harry Potter and the Sorcerer’s Stone. See page 6.

Conference Call
Stever Aubrey, an executive vp at Hill, Holliday, Connors, Cosmopulos and a fixture at the agency for a decade, leaves to join M/C Communications. As president and COO, Aubrey looks to help guide the medical conference company’s growth.

Tech Specifications
Fred Martins joins Sharon, Mass.-based Leary & Tiziani as creative director of the 25-person agency. The well traveled Martins has in the past overseen work for several local technology-focused agencies, including Harpell, BBL Communications and Rainier.

Get The Scoop
Rattle Advertising launches a multimedia push for Brigham’s Ice Cream.
The regional effort is designed to appeal to families during the hot summer months and constitutes the highest-profile work yet from the Somerville, Mass., boutique.

Fallon’s BMW Films held its awards season momentum in Miami last week, adding two Grand Clios to its trophy case. Plus, a chat with Lifetime
Achievement honoree David Abbott.

Is Bigger Better?
Consolidation equals clout for media shops, most believe-but the equation isn’t necessarily that simple. Agencies large and small debate the matter of size. Plus, a look at Magna Global USA as it heads into its first full upfront.
Also, we analyze the networks’ fall TV schedules and predict how each will fare, and handicap the most heated night-by-night battles.