Stories you'll find in this week's print edition of Adweek New England

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New Pad
Budweiser “Frogs” originators Dave Swaine and Mike Smith are Arnold’s latest high-profile creative hires.

Screen Gems
Digitas Turns On ‘Fun’ for Best Buy
New installments of Digitas’ lighthearted online campaign for home-electronics retailer Best Buy feature a cartoon figure who re-enacts scenes from well-known films ranging from Psycho to Harry Potter and the Sorcerer’s Stone. See page 6.

Conference Call
Stever Aubrey, an executive vp at Hill, Holliday, Connors, Cosmopulos and a fixture at the agency for a decade, leaves to join M/C Communications.







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