Stories you’ll find in this week’s print edition of Adweek New England

Jay Chiat

High Gear
Mullen Preps GM Used-Car Push
Interpublic Group’s Mullen is close to unveiling a revamped national campaign supporting General Motors’ Certified Used Vehicles program. The effort will mark the car maker’s most aggressive foray yet to establish the program in the public’s consciousness.

Paper Chase
Portland, Maine’s Via debuts its first print effort for fine-paper concern Stora Enso, Stamford, Conn. The campaign, which breaks in May trade publications, features arresting images of scars, magic mushrooms and videogame heroine Lara Croft.

Fashion Flair
A series of new print executions for Boston’s Copley Place by GSO/Davis touts the downtown mall’s high-end retailers and restaurants by picturing male and female models dressed in chic attire. Ads appear in regional publications such as the Boston Globe and Improper Bostonian.

Profit Margin
Digitas, seeking to maintain some recently gained momentum, appoints David Edelman to the newly minted post of chief marketing officer. The move comes as the Boston agency scores its first profitable quarter since its initial public offering two years ago.

Health Benefits
The latest Tufts Health Plan spots by Boston agency Gearon Hoffman revisit the tagline, “No one does more to keep you healthy,” and use lighthearted scenarios to illustrate various healthcare extras, such as gym discounts, offered by the client. A quartet of 15-second commercials will run on regional cable and broadcast outlets.

Style Counsel
Trey Laird, in-house creative chief at Donna Karan for nearly a decade, has made a career in fashion advertising. Now, after branching out on his own, can he help revive the Gap’s ailing brand? Ann M. Mack talks to the man behind New York’s newest agency.

-Plus, Aaron Baar previews Nikon’s first television appearance in eight years, a Fallon spot for the Coolpix camera.
-In Briefs: Beefcake is no match for Hellmann’s in Lowe’s first work for the mayo brand.

Recommended articles