Stories you’ll find in this week’s print edition of Adweek New England

In for a Dollar
Arnold promotes the McDonald’s value menu.

Hill, Holliday and McCann Pitch PWC
Hill, Holliday, Connors, Cosmopulos teams with Interpublic Group sibling McCann-Erickson to pitch an $80-100 million global assignment from PricewaterhouseCoopers’ PWC Consulting unit. DDB, Lowe and M&C Saatchi are also in pursuit.

To Be, Now
Bill Davis and Chris Colbert, former managers at defunct Boston shop Holland Mark, sell their stake in the agency’s sister marketing company, BeNow, to a private equity outfit. Davis and Eric Soderstrom, previously president of Holland Mark, will open a consultancy.

Health Coverage
Haggman of Manchester, Mass., one of the few small regional shops to register an up year in 2001, secures a pair of health-related accounts worth $2 million combined. The agency will create advertising for Rhode Island’s Duncan Lodge and Neighborhood Health Plan.

Allen & Gerritsen expands its “Life is how you decorate it” television campaign for housewares chain HomeGoods. Humorous commercials aimed at women ages 25-54
are designed to entice new customers to the chain’s locations nationwide.

Baby Steps
O’Neill Griffin Bodi introduces a state-of-the-art maternity facility at Catholic Medical Center. The animated campaign focuses on the client’s commitment to patient care.

Deja Vu
Ad agencies frequently parody spots from other shops. But when does referencing someone else’s work become trademark infringement? Rebecca Flass looks at the case of Nike vs. Sega. In Critique: Lowe’s last work for Heineken is as smart and lighthearted as ever-even in the men’s room. Plus, Best Spots of March and Briefs.