Stories you’ll find in this week’s print edition of Adweek Eastern Edition

Cleared for Takeoff
The upfront surges forward in a seller’s market that could total $7.6 billion.

Powered Up
Honda Launches $30 Mil. Pilot Campaign
Los Angeles agency Rubin Postaer and Associates introduces Honda’s Pilot-an SUV that replaces the Passport-with two spots that break this week. The bigger, more muscular model takes direct aim at competitors such as the Ford Explorer.

Doctor’s Orders
The estimated $10 million account of Health Net of the Northeast is up for grabs. At least 10 shops are pursuing the HMO, including Euro RSCG MVBMS Partners, McCann-Erickson and Grey Healthcare Group. Presentations take place this week.

Passion Play
Coke Classic taps into World Cup fever in two languages. “Here’s to those who live soccer with a true passion,” says the voiceover in an English-language spot from Leo Burnett’s Lapiz unit. The ad launches today and runs through June 30; additional Hispanic-market spots broke last month.

Data Denied
Hyundai Motor Co. is not a client of Nielsen Media Research. And that means, Nielsen says, that third parties cannot share its broadcast data with the automaker. This complicates matters for Hyundai as it conducts a review of independent media-audit firms.

A Boost for Burnett
With the hiring of Goodby, Silverstein’s Josh Denberg and Paul Hirsch, Leo Burnett takes another step toward building its creative reputation. The team will work on Burnett’s full brand portfolio.

Under a Groove
The concept is ingenious, the look isauthentic, and the groove is stone cold. Barbara Lippert on the Hughes brothers’ superfunky ’70s-nostalgia campaign for Nike basketball. Plus, Rebecca Flass goes on location to watch Snapple bottles turn into headbangersfor Deutsch’s newest spot. A look at Rock the Vote’s twist on patriotic classics.
Also, Briefs.