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Cleared for Takeoff
The upfront surges forward in a seller’s market that could total $7.6 billion.
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Honda Launches $30 Mil. Pilot Campaign
Los Angeles agency Rubin Postaer and Associates introduces Honda’s Pilot-an SUV that replaces the Passport-with two spots that break this week. The bigger, more muscular model takes direct aim at competitors such as the Ford Explorer.
Doctor’s Orders
The estimated $10 million account of Health Net of the Northeast is up for grabs. At least 10 shops are pursuing the HMO, including Euro RSCG MVBMS Partners, McCann-Erickson and Grey Healthcare Group.
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