In-Store Football Promos Kick Off

Football season is off and running, and in the countdown to its culminating event, the Super Bowl — scheduled to take place Feb. 7, 2010, in Miami’s Land Shark Stadium — a spate of football-related promotions has charged into the grocery aisle. The Beef Checkoff has teamed up once more with center store stalwarts Kraft A.1 and Anheuser-Busch’s Budweiser on an August/September tailgating promotion including money-saving in-store tearpad coupons featuring steak and burger recipes, and a September Sutter Home promotion offering $1 off beef when shoppers buy the wine.