Statuesque message

Young & Laramore went to rare creative heights to express a message of humility for one of its clients.

As part of its efforts to create a marketing message for the Shiel Sexton Corp., a construction firm, the Indianapolis-based shop erected a 44-foot structure resembling a construction worker outside the client’s new corporate headquarters. Built of lead-covered copper sheathing, the abstract was designed by the agency’s executive creative director, David Young.

It caused quite a stir among locals, partly because the figure’s main male characteristic is amply illustrated. “The metal workers had a difficult time getting the penis right,” Young said. “They thought they were overstating it.”

The figure’s head that contains a blinking red light, however, is tiny, in proportion to the size of the rest of the body, to represent humility.