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McCann Erickson continued its new-business streak with the agency's New York office appointment as the new creative lead for State Street Global Advisors.
The Interpublic shop won the business after a review, managed by Pile and Co., that also included finalists Lowe Campbell Ewald and Doremus, sources said.
In 2013, the Boston-based investment management marketer spent $45.1 million in measured media, according to Kantar Media.
The incumbent agency, of more than eight years, on the business was The Gate Worldwide, which defended the account.
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