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The Illinois Lottery launched a TV campaign this month but emphasized that its media strategy remains focused on outdoor marketing.
The four 30-second spots from Ogilvy & Mather are running on WGN-TV during Chicago White Sox and Chicago Cubs baseball games, and continue the “Players have more fun” tagline, said Cathy Beres, deputy director of marketing for the Illinois Lottery.
“This is a very limited schedule tied into several promotions,” Beres said. “We continue to focus on our out-of-home marketing.”
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