STATE OF FLORIDA ANTI-SMOKING PROGRAM

It’s not hard to see Big Tobacco as a villain when we see CEOs lying to Congress. But Florida’s newanti-tobacco spots take us farther down the pecking order as we follow a “Truth” squad of 20somethings on their incursions into tobacco-company headquarters. Adopting the Roger and Me style, the spots give us handheld-camera footage as the young folks present bogus awards to the companies’ personnel. In New York, they try to give the makers of Marlboro the Golden Sloth Award “for taking 50 years to figure out that smoking causes cancer.”