State Farm has canceled plans to run an ad during Super Bowl 59 and has delayed a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn.
The Super Bowl ad would have been State Farm’s second consecutive year in the game. Last year’s ad, created by Highdive and starring Arnold Schwarzenegger and Danny DeVito, took the top spot in the 2023 USA Today Ad Meter.
A spokesperson confirmed to ADWEEK on Wednesday that the 2025 Super Bowl spot would not move forward: “Our focus is firmly on providing to support to the people of Los Angeles.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
