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BOSTON-Fledgling agencies have always faced stiff competition, and Hawley and Cauley Communications here will be sorely tested as it strives to build momentum within the New England advertising scene, agency executives said.
Heater Advertising in Boston, which opened its doors in 1994 and recently picked up lead creative duties on Reebok International, was the last startup to enjoy a breakthrough. However, that shop had Bill Heater’s name recognition and creative reputation to build on. Aside from Cauley’s battles with Houston Herstek Favat, Hawley and Cauley are virtual unknowns.
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