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NEW YORK Publicis Groupe’s StarLink has won media planning and buying duties for two Comcast-owned cable networks, the Golf Channel and OLN, the client said.
Sources said combined spending is $25-30 million for the two networks, which present National Hockey League games, the Tour de France, America’s Cup, rodeo competitions and other events.
RJ Palmer in New York was the incumbent for the Golf Channel, and Media Storm of South Norwalk, Conn., handled media chores for OLN.
StarLink
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