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Starwood Hotels and Resorts is held in high regard among savvy business and leisure travelers. So when the company opened Starlab, a 46,000-square-foot brand-innovation studio in New York, the hotelier took special care to ensure every detail lived up to its reputation. Most interestingly, perhaps, is the way its conference rooms were designed.
"Starlab looked to reinvent the traditional, staid conference room with four hotel designer suites representing [Starwood's] Luxury Collection, St. Regis, W and Le Méridien brands," said global brand and innovation svp Mike Tiedy.
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