Starcom Wins Sun Microsystems' $100 Million Global Media Account

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LOS ANGELES — Bcom3’s Starcom, Chicago, was awarded the $100 million global media buying and planning account for Sun Microsystems.

The agency prevailed in a bid for the Palo Alto, Ca.-based tech marketer’s business that also included Aegis Group’s Carat, San Francisco, and WPP Group’s Mediaedge:cia, New York. Initiative Media North America was the incumbent.

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