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As expected, Starbucks Coffee moved its advertising account to Fallon McElligott in Minneapolis.
The Seattle-based coffee company said Fallon’s new creative chief David Lubars, who worked on the account while at BBDO West, as well as the agency’s track record at building brands, led them to select the Minneapolis shop.
Starbucks spent nearly $14 million on advertising last year, according to Competitive Media Reporting.
Lubars had worked on the account when he was chief executive officer at BBDO West in Los Angeles.
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