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NEW YORK There’s a new Captain Kirk, Spock, Scotty and Uhura for next month’s release of Paramount’s reimagining of Star Trek, but there will be some familiar faces in the form of iconic brands hyping the launch.
Kellogg’s Tony the Tiger, Burger King’s ubiquitous King mascot and Esurance’s animated Erin will appear in custom-created Trek-themed advertising as part of an estimated $50 million worth of partner promotions for the J.J. Abrams version of the classic property.
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