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NEW YORK Staples will complete its chemistry and credentials checks of six contenders this week before selecting three or four finalists to pitch its $60 million national broadcast creative account, sources said.
Last week the client, based in Framingham, Mass., visited five shops in New York: Publicis Groupe’s Fallon and Publicis on Wednesday; WPP’s J. Walter Thompson and Young & Rubicam and Omnicom’s TBWA\Chiat\Day on Thursday, according to sources.
Staples executives will visit Havas’ Arnold in Boston on Tuesday.
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