Staples Shifts Gears

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NEW YORK — An assortment of factors-including management changes, a new focus on the business sector and the quest for cost efficiencies-led Staples to issue at least 20 RFPs to shops nationwide for the creative portion of its $70 million ad account, sources said.

Eight-year incumbent Cliff Freeman and Partners, which crafted the Staples’ tagline, “Yeah, we’ve got that,” was invited to defend, but declined.

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