Staples Picks Razorfish for Digital Media

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Staples has awarded its digital media chores to Razorfish following a review, the client confirmed today.
 
The work covers media planning, buying and analytics support.
 
The Framingham, Mass.-based retailer’s digital spending was not disclosed. It spent $60 million overall in 2008 in measured media; that’s down from $100 million-plus in ’07, per Nielsen.

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