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Cliff Freeman Ad Targets Business Owners
NEW YORK–Cliff Freeman and Partners moves its Staples campaign from the office to the great outdoors in a TV spot which breaks nationally next week.
The ad looks to expand the office supply store chain’s target market from purchasing managers to entrepreneurs.
It opens with a businessman standing on a mountain top. A voiceover, backed by anthemic music, proclaims, “There is a new breed of business person who has decided to go it alone.”
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