Stackpole Adds PR Unit, Clients

Awaits Final Decision On Shepard’s Review
BOSTON–Stackpole & Partners Advertising in Newburyport, Mass., has added public relations capabilities and several accounts to its roster.
With an increased need for what agency founder and president Peter Stackpole called “experienced client services,” the shop named Amy Moore director of client services. Moore also is charged with building a public relations department, Stackpole said.
“She’s a great personality fit and a real go-getter,” Stackpole said.
Moore previously served as director of public relations at McDougall Associates, Peabody, Mass., for three years.
Stackpole & Partners last week made final presentations to Shepard’s, a legal citations firm based in Colorado Springs, Colo. The client is reviewing agencies for its estimated $1 million account. A final decision is expected as early as this week.
The agency has experienced some new business success in recent weeks, pulling in three new accounts.
After an informal review, Stackpole & Partners was named agency of record for Update Legal Staffing in New York. The agency, which relies mostly on freelance creative help, will fashion a print campaign to build brand awareness the client, which provides temporary and permanent employees for the legal profession.
New York-based executive search firm Fortune Personnel Consultants also recently selected the agency to provide public relations services.
Stackpole & Partners also has been tapped by software maker Capsoft in Provo, Utah, to develop a national print campaign promoting an updated version of HotDocs.
Stackpole declined to disclose billings on the new accounts.