SRW’s Rebranding Skills Target IT Consulting Firm

Szenderski/Rohani Worldwide has created a new logo and branding campaign for one of its Irvine, Calif., neighbors.
The national print and regional broadcast and outdoor campaign for Net-Strike Worldwide, which provides companies with professional information technology consultants, targets IT contract professionals.
“What we try to do for companies in transition is set the right course,” agency principal Roya Rohani-Cuetara said of the client.
SRW, which specializes in rebranding, launched print ads in May in consumer publications such as Business 2.0 and Fast Company.
The agency also created a Web site and outdoor and radio ads for the estimated $7 million account.
Carat, L.A., will handle broadcast media buying. –David Lipin