Square One Beefs Up Its Roster

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Following up on its win late last year of Cargill Turkey Products, Square One has added the estimated $5-10 million account of sister company Excel.

The Wichita, Kan., client is a major supplier of pork and beef products to grocery stores. Excel had previously worked with a number of shops on a project basis.

The selection followed interviews with several undisclosed agencies, the client said.

Square One group director Evan Meeks said Excel’s move to a full-service agency relationship was prompted by the client’s decision to begin marketing more specialty and private label products.

“They had previously been very...

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