Sprite Hoops It Up With Bryant

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NEW YORK Sprite continues its “Portraits in Thirst” in an estimated $10 million campaign from WPP’s Ogilvy & Mather that breaks Friday.

Starring Los Angeles Lakers shooting guard Kobe Bryant, the New York agency’s initial 30-second TV spot, “All-Star Game,” will first air during TNT’s sports programming leading up to Sunday’s NBA All-Star game.

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