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KANSAS CITY, MO. – Aiming to be a front-runner in interactive communications, Sprint is setting up a new promotional division called ‘Phone Magic,’ and plans to arm it with an agency for the future.
A number of Kansas City’s major agencies are believed to be pitching the business, which ultimately could represent substantial billings, although none would comment about possible involvement. Among the contenders are believed to be Bernstein-Rein, Valentine-Radford, Barkley & Evergreen and NKH&W, which already handles some Sprint business on a project basis.
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