Sprint Makes Latino Connection

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NEW YORK Sprint Nextel is betting that Nascar’s time has come for Latinos.

On Monday, the wireless provider will debut its first Spanish-language TV commercial, “Gotera” (“Water Leak”), featuring Colombia-born driver Juan Pablo Montoya for its second wave of a comprehensive integrated-marketing campaign. Montoya joined the Nascar Nextel Cup Series last year, making him the most high-profile Hispanic driver.

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