The Spot: Victim and Villain

The line between the two is blurred in Everynone's powerful anti-bullying PSA

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

GENESIS: Bullying is usually painted in black and white as persecution of the good by the evil. Everynone directors Daniel Mercadante, Will Hoffman, and Julius Metoyer saw gray areas. Enlisted for an anti-bullying PSA that fell through, they continued with the project anyway—interested in observing everyday forces that shape the emotional state of people and communities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in