The Spot: Rhapsody in Vegas

The Cosmopolitan hotel maintains its witty, surreal edge with a spoken-word homage to an iconic Queen song

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IDEA: An artful, highly curated hotel, more urban and less contrived than many of its Sin City peers, the Cosmopolitan of Las Vegas caters to what it calls the "curious class"—a psychographic of people seeking experiences, not just amenities, and emotional connections, not just parties. "They have a real openness—a willingness to try new boutique hotel concepts, to try new food, to travel," said CMO Lisa Marchese.

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