The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
GENESIS: With its customers skewing older, Mitchum wanted a younger, punchier visual iconography. Mother came up with actual icons—simple objects in primary colors, like a dumbbell for strength, an umbrella for protection, and a heart for love—as in "Love thy pits," the tongue-in-cheek tagline for a new ad campaign.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in