The Spot: Heaven on Earth

BBDO puts the allure of chocolate in an everyday setting with its stop-motion gem for Dove

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IDEA: Dove chocolate had a few goals for its new ad campaign—introduce bigger chocolate bars, give the brand a fresh look, and spur more everyday purchases by customers. For its first work on the brand, BBDO New York headed to Uruguay to shoot an enchanting stop-motion spot about a pair of strangers who connect magically over Dove chocolate in the rolling hills of the countryside.

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