The Spot: The Girl Who Got Away

Axe gets stylish, with help from Kiefer Sutherland, in BBH's 'Susan Glenn' ad

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

IDEA: For its new Axe spot, BBH in New York wanted to dramatize the idea of the girl who got away—and warn its young customers not to let it happen to them. The agency thought it would be most compelling if a celebrity told the story of a lost chance from high school.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in