On the Spot: George Lois

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If you have nothing to say, why bother? That’s the response legendary art director Lois has to the ads he sees today. At 71, Lois hasn’t toned down much since he helped spearhead the creative revolution in both advertising—at Doyle Dane Bernbach and then at his own shop, Papert Koenig Lois-—and magazines, at Esquire.

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