The Spot: Fish Out of Water

A sustainable sushi restaurant crafts a sweeping meditation in miniature on the tragedy of today's fishing practices

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

IDEA: After hearing Kristofor Lofgren speak on a panel about sustainability, Joe Sabia wanted to help him tell his story. Lofgren, 26, is the founder of Bamboo Sushi in Portland, Ore., the world's first certified sustainable sushi restaurant. Sabia, a digital artist and filmmaker, proposed making a short film for Bamboo that would be much broader than a simple ad—it would be an expansive visual journey telling the story of today's global fishing practices and why they need to change.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...