The Spot: Fish Out of Water

A sustainable sushi restaurant crafts a sweeping meditation in miniature on the tragedy of today's fishing practices


IDEA: After hearing Kristofor Lofgren speak on a panel about sustainability, Joe Sabia wanted to help him tell his story. Lofgren, 26, is the founder of Bamboo Sushi in Portland, Ore., the world's first certified sustainable sushi restaurant. Sabia, a digital artist and filmmaker, proposed making a short film for Bamboo that would be much broader than a simple ad—it would be an expansive visual journey telling the story of today's global fishing practices and why they need to change.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in