The Spot: Fairy-Tale Express

Sustainable solutions are more than just make-believe in BBDO and Psyop's enchanting new FedEx ad

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GENESIS: BBDO’s new brand campaign for FedEx explains some of what the company does beyond basic shipping. One recent spot looked at its medical solutions—for example, how it can transport bovine heart tissue around the world in time for a patient’s surgery. A new spot suggests FedEx’s environmental efforts help save forests.

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