The Spot: Buying Target's Story

The retailer shows off its fall fashions in a romcom film that's fully shoppable

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

IDEA: Attracted to each other but still seeing other people, online video content and commerce are the bumbling main characters in their own romantic comedy. They’ve flirted for years, and you know they’ll get together eventually, but it’s taking them forever to figure it out. It’s fitting, then, that Target settled on a romcom plot for its first fully shoppable film, “Falling for You,” showing off its fall fashions. Working with ad agency Space150, Target brought in Hollywood talent for the 12-minute episodic film, which stars Kristen Bell (Forgetting Sarah Marshall), Zachary Abel (Make It or Break It) and Nia



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in