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NEW YORK Sports Media has created the Sports Media Thoroughbred Television Network, which will serve advertisements to 252,000 TV monitors in 120 tracks across the U.S. throughout the 2008 racing season.
In addition to partnering with horse tracks, the network includes dog tracks, off-track betting facilities and casinos.
Company CEO Dan Kosth is bullish on sports as a platform for advertisers in the digital out-of-home space: “We just kept following the news with digital out of home and decided that sports by far would be the best branding platform.
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