Sports Media and Marketing MVPs

Adweek readers select the industry's star players. Here's the all-star lineup

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Sports Media Executive of the Year

John Skipper President, ESPN; Co-Chairman, Disney Media Networks The undisputed heavyweight champion of sports content, the 56-year-old last fall was tapped to replace veteran chief George Bodenheimer as the head of Disney’s most profitable division. And little wonder. After a career in print (Rolling Stone, Us Weekly, Spin), Skipper joined ESPN in 1997 to oversee the launch of ESPN The Magazine. A key player in Bristol’s hegemonic rise (the flagship cable channel alone took in some $1.7



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