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Key Insights:
- In a pandemic, tracking ROI isn’t an exact science, so marketers need to get creative.
- Brands don’t always need to buy inventory. Sometimes they can make their own.
Minutes into a hockey match between the Las Vegas Knights and the Colorado Avalanche, fans were treated to a special reminder from the stadium’s speakers: Concessions would be all you can eat—as long as fans remembered to stock their fridges.
The stunt was a reminder of the bizarre reality facing professional sports leagues during the pandemic.
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