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Team Detroit has landed creative and media duties on Sports Authority after a review, the client has confirmed.
The other finalists included Havas’ Arnold in Boston, Omnicom Group’s TracyLocke in Dallas and Interpublic Group’s Deutsch in New York, said sources. Deutsch was the incumbent on media duties; the creative incumbent was independent Post Central in Rochester, N.Y.
Major media spending on the brand totaled $43 million last year and $36 million in the first half of 2010, according to Nielsen.