Spirit Airlines Brings Eisner on Board

ATLANTA Eisner Communications has been retained to provide Internet and guerilla marketing and media planning for Spirit Airlines, the shop said.

The independent Baltimore shop was selected without a review. The Fort Lauderdale, Fla.-based discount airline expects to spend between $5 million and $15 million on advertising during the next year, said Barry Biffle, the company’s chief marketing officer.

Eisner resigned its US Airways business to accept the Spirit account. US Airways merged with American West earlier this year, and sources said the combined company plans to take its advertising in-house.

“We saw a greater opportunity with Spirit, which is very poised for the future,” Eisner said in a statement.

Traditional print and broadcast advertising will continue with Aerobrand, an independent Miami shop. That work constitutes about 10 percent of the airline’s total ad budget.

Biffle had a previous association with Eisner as the former managing director of marketing at US Airways. Biffle joined Spirit earlier this year and immediately planned to give the advertising account to Eisner, he said.

“We never considered anyone other than Eisner,” Biffle said.

Spirit flies 125 flights daily to cities in the U.S., the Bahamas and the Caribbean. The airline has hubs in Fort Lauderdale and Detroit.