Spirit Airlines Begins Advertising Search

Low-cost carrier markets mainly online

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Spirit Airlines is contacting agencies about its creative and media business, according to sources.

The carrier, which spends most of its marketing dollars online, has a budget of more than $5 million, sources said. Ark Advisors in New York is helping to manage the search.

The incumbent, Siquis in Baltimore, is participating in the process. Ark referred calls to Spirit in Miramar, Fla., which confirmed the review.

In a statement, Bobby Schroeter, Spirit's vp of consumer marketing, said, "We're looking for the best marketing communications partner to be a member of our relaxed, friendly, fun and playful team."



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