Spike Lee and Nike Revive Mars Blackmon for Brand's 50th Anniversary Campaign

'Seen It All,' using nostalgia as a springboard, kicks off a month of content and retail activity

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Mars Blackmon, the motormouthed Knicks superfan and movie-star-turned-advertising-legend, is back to help Nike celebrate its 50th anniversary with a shoutout to history and an eye on the future.

Spike Lee, reprising the over-the-top character he originated in the indie hit She’s Gotta Have It, also directs the long-form spot called “Seen It All” which includes more than 40 iconic sports figures.

The mini-movie takes at least a few cues from last year’s NBA 75th campaign, “Anthemic Lane,” by putting a storytelling framework around clips of famous athletes and their larger-than-life accomplishments.



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