Spending Less, Maybe, But Still Spending a Lot

Amid all the reports forecasting a lousy Christmas season for marketers, it’s worth bearing in mind that a lot of consumers will spend a lot of money. Even while offering what it headlines as “A Bleak First Look at Christmas Spending,” a new Gallup survey conveys this point. When asked to say roughly how much they expect to spend on Christmas gifts this year, 30 percent of respondents said they’ll shell out $1,000 or more.