Why Specialty Retailers Are Getting Into the Restaurant Business

Dining options invite consumers to come in and stay awhile

We’re used to getting coffee with books and meatballs with Swedish furniture, but not so much avocado toast with wedding rings or hot chocolate with cellphones. Nevertheless, thanks to online competitors and the preferences of younger consumers, dining options are expanding among specialty retailers as they seek to create welcoming spaces where consumers will linger and they can casually foster relationships.

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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.